A House of Brands approach for globally trusted children and baby brands


Play, Imagine, Explore
Toys“R”Us ANZ Limited (ASX: TOY) is an Australian based listed company with a mission to enrich the lives of people by encouraging exploration, creativity and living life more fully through the enjoyment of toys and hobbies.
At Toys”R”Us, we believe that toys have the power to change lives. Play enables children to develop their imagination, collaborate, problem solve, explore, create or simply express themselves spontaneously. Our mission at Toys”R”Us is to encourage children to engage with as many forms of play as we possibly can.


Unique portfolio of 5 brands allows us to service customers across the entire lifecycle of a child / parent

Combined customer database of 1.6 million profiles to accelerate growth of all brands

Clear organic growth strategy through investment in inventory and acceleration of two key verticals

Overhead cost reduction and operational improvement readies the Company to deliver growth strategy

Assessing inorganic growth opportunities to deliver improved earnings profile from revenue & cost-synergies

Globally recognised Toys “R” Us brand with >1,350 stores worldwide across 31 countries

Strong Board & Management with proven capability in developing and scaling retail businesses