Management

About Mark Simari

Mark is a seasoned CEO, entrepreneur, and non-executive director with 20 years of experience in finance, investment, equity capital markets, and M&A. He specializes in strategic leadership, turning great ideas into profitable and sustainable businesses. With a strong track record in recapitalization and restructuring, he has successfully revitalized companies, leading them through stability and growth. Since 2007, he has provided visionary leadership to Paragon Care Ltd as MD and CEO and Careteq Limited as Executive Chairman, guiding both through strategic M&A initiatives. His progressive and entrepreneurial approach spans diverse sectors, making him a key driver of business transformation and success.

About Brad

Brad is a seasoned finance professional with 20 years of experience across ASX Listed, Private, and Not-for-Profit sectors.

Brad excels in senior and executive roles, offering expertise in various business functions including finance, legal, HR, IT, and cybersecurity.

Brad is adept at providing insights, guiding executive teams, and improving financial management, performance, and corporate governance. Brad ensures compliance with ASX financial reporting and listing rules.

About Bala

Bala has 20+ years of experience in technology leadership, specialising in retail, ecommerce, financial services and utilities industries.

Bala has led successful technology delivery engagements for 30+ major organizations in Australia and held leadership positions in service delivery, project management, and portfolio management.

Bala is proficient in digital, cloud, ERP, data, quality engineering, testing and automation.

Bala has completed his MBA with specialization in Information Technology and Post Graduate Diploma in Marketing.

About Genie

Genie is a seasoned Senior Business Manager with extensive experience in FMCG & Retail, specialising in brands, categories, and channels like Pharmacy, Grocery, and DDS.

Formerly with L’Oréal Australia, Genie leads teams to achieve growth through category strategy development and management.

Known for strong commercial acumen and an entrepreneurial spirit, Genie drives success with curiosity and analytical expertise.

About Asha

Asha is a retail expert renowned for elevating challenger brands to market leaders.
With a robust retail background at Kmart, Anaconda, Baby Bunting, Lovisa, and Riot Art & Craft, she offers extensive industry insight.

As a dynamic General Manager, Asha manages all facets of business operations, marketing, finance, HR, compliance, and logistics—propelling growth and efficiency.

Asha’s leadership fosters collaboration, driving strategic vision and elevating brands to new heights of success

About Penny

Penny is an experienced e-commerce executive having held many senior level roles in the UK, Australia, and South-East Asia with LEK Consulting, Ocado, Coles, Redmart, Alibaba & Carousell.

As VP Commercial & Marketing at Redmart, revenue grew 20x from $14 million to $285 million, and assortment increased by 25x via partner drop shipping. Net Commercial Margin improvement delivered through improvements in category management and merchandising, supplier negotiations and range management.

About Teresa

Teresa is highly skilled in building and enhancing brand equity, with a proven track record in structuring and empowering teams to achieve impactful results.

Teresa is recognised as an expert in multi-channel marketing, adept at developing and executing comprehensive strategies that drive brand awareness and foster deep customer engagement. Teresa demonstrates visionary leadership and catalyses organisational transformation and drives change.

Teresa is the former Head of Marketing at Country Road Group, former Brand Manager and Digital Marketing Manager at Bunnings and is currently a Non-Executive Deputy Chair of the Yea & District Memorial Hospital, and Non-Executive Director of Urban Camp.

About John

John is a business leader with extensive multinational FMCG experience in various strategic and operational roles. John is well known for creating and championing innovative brand strategies with effective commercial outcomes and challenging conventional marketing practices.

John is the current CEO of the diversified sport, entertainment and consumer lifestyle agency, Twenty3 Group. Prior to co-founding the Twenty3 Group, John held senior sales and marketing roles with global confectionery and pet food manufacturer Mars Inc. before moving into general management with the world’s largest beauty and personal care company the L’Oréal Group.

About Kelly

Kelly is an experienced ASX Chair director, currently serving as Chair of Raiz Invest Limited (ASX:RZI) and Non-Executive Director and Chair of Audit, Risk and Finance Committees on the Boards of The National Stock Exchange (ASX:NSX), and Latrobe Health Services.

Prior to her board career, Kelly had an extensive senior executive career in insurance and lending and has deep technical expertise in operations, risk management and governance.

Kelly brings a strong commercial approach to achieving objectives in complex regulatory environments and demonstrated ability in engaging stakeholders and working effectively to deliver business growth and improved performance.

New Executive Team Committed to Excellence

Asha Sette

Bala Kalimuthu

Brad Slade